My Creative Process.
Design is a process which goes from the general to the specific.
Asking why and who, before asking how.
A process from understanding and inspiration to a result,
where each phase requires its own kind of creativity and skill.

UNDERSTAND > EXPLORE > CREATE > VERIFY > SPECIFY

Design is about finding the essence.
About excluding, including and concluding.

Exploring the unique story.

How do you want your company and brand to be perceived?
Is it visible in your products and communication?
Design is about the results,
but it is also about the process,
about the overall discussion concerning ambitions,
core competences and passions.
It is about intuition and how we ask ourselves the questions.